AMPC, Seda support Department of Agriculture’s Corporate Rice Farming Program

  BY Ayala Foundation       August 03, 2017       AMPC, DEPARTMENT OF AGRICULTURE, DMPC, RICE, SEDA

As part of the Ayala group’s commitment to support the growth of agriculture in the country, the Ayala Multi-Purpose Cooperative (AMPC), Seda Hotels Atria, Dingle Multi-Purpose Cooperative (DMPC), and the Department of Agriculture (DA) signed a rice supply agreement on August 2.

ampc-and-da-photo1-01The Ayala Multi-Purpose Cooperative and Seda Atria signed an agreement with the Dingle Multi-Purpose Cooperative and the Department of Agriculture for the Corporate Rice Farming Program last August 2. Present at the signing were (from left) Remelyn Recoter, regional executive director, DA Region VI; Leo Cañeda, director of the DA Special Technical Advisory Group; Francisco Villano Jr., DA undersecretary; Marilou Gonzaga, DMPC general manager; Andrea Mastellone, Seda Group general manager; Joseph del Rosario, Seda Atria manager; Lourdes Orosa, AMPC general manager; and Joanna Duarte, senior director for Programs, Ayala Foundation.

 

Held at Seda Atria, Iloilo City, the signing of the agreement was the first of its kind under the DA’s Corporate Rice Farming Program (CRFP). The CRFP is the national government’s way of connecting rice farmers across the country to institutional buyers.

Under this partnership, AMPC serves as a conduit between farm service providers (such as DMPC) and the Ayala group for the latter’s rice requirements. The arrangement between Seda Atria and DMPC was the first such initiative facilitated by AMPC.

Present at the signing were Francisco Villano Jr., DA undersecretary; Leo Cañeda, director of the DA Special Technical Advisory Group; Remelyn Recoter, regional executive director, DA Region VI;  Marilou Gonzaga, DMPC general manager; Lourdes Orosa, AMPC general manager; Andrea Mastellone, Seda Group general manager; Joseph del Rosario, Seda Atria manager; and Joanna Duarte, senior director for Programs, Ayala Foundation.

“Filipinos from all walks of life value food security,” said Duarte. “To ensure this, we need a robust agricultural sector. And for this to be achieved, there needs to be a strong collaboration between the government and the private sector. This is our way of showing our support to our farmers, who are without a doubt genuine heroes—mga tunay na magiting na Filipino.”

The partnership was set into motion last February, after DA Secretary Emmanuel Piñol met with Ayala Chairman Jaime Augusto Zobel de Ayala and Ayala Foundation President Ruel Maranan to discuss how the Ayala group could help uplift the lives of farmers.