Our Love of Country programs include the omnichannel Ayala Museum and Filipinas Heritage Library which celebrate Filipino art, history, and culture. This thematic area is rooted in our battle cry “Maging Magiting” and hopes to bring out the heroes in all of us.


Ayala Young Leaders Congress

The Ayala Young Leaders Congress (AYLC), the flagship leadership program of the Ayala group of companies, is an annual student leadership summit for 81 of the most promising student leaders selected from the best colleges and universities in the country.

BYLP-Leadership Communities

The Bangsamoro Young Leaders Program – Leadership Communities seeks to harness the strengths of Bangsamoro youth as agents of positive change in their respective communities.

Ayala Museum

As one of the leading private museums in the country, the Ayala Museum makes Philippine history, art, and culture accessible to the public through engaging exhibitions and exciting cultural programs.

Filipinas Heritage Library

As a one-stop electronic research center on the Philippines, the Filipinas Heritage Library (FHL) houses contemporary and rare volumes on Philippine art, history, and culture; vintage recordings of Philippine music; vintage photographs; and maps, periodicals, and multimedia materials.

Filipino Young Leaders Program

FYLPro (formerly Filipino American Young Leaders Program) taps outstanding young Filipino Americans who possess a sincere desire to be engaged in their respective communities and promote the Philippines’ further development.

Leadership Communities

LeadCom harnesses the youth’s potential for leadership and community service by helping them ideate and implement projects that address community issues.

Maging Magiting

Maging Magiting promotes love of country by highlighting the importance of our national symbols and honoring the virtues that are uniquely Filipino. It started as a project seeking to distribute Philippine flags to all geographic regions of the country.